This office model has long appeared alongside traditional office work, but until 1995 the C-base co- working model was officially launched, and when the wifi arise in the 2000s, this model is started to get popular.

The first coworking space model to appear in San Francisco was made by Brad Neuberg... In 2003, it attracted more than 100,000 members and reached 1,180,000 people by 2017.

Based on the data from the study of coworking space in the world and Asia in 2017 and predicted to 2018, the coworking space market will continue to grow at an average rate of nearly 50% per year, the number of active coworking space centre in the world has increased from 8,700 to 13,800 over three years from 2015 to 2017. The number of participants in coworking ranges from 510,000 to 1,188,000 with a growth rate of 41% in 2017.

Co-working style is the new trend in Viet nam

Likely other develop countries, coworking space model is a new wind in Vietnam.

For example, after 7 years of launching, WeWork became no.03 successful startup in the U.S and No.6 in the world are worth $20 billion. According to the recent valuation, WeWork could reach up to 35 billion USD when Softbank is planning to invest $3 billion more for them. WeWork target customers are quite diverse, from small starups, freelancers to big companies like General Motors, Samsung, Microsoft…

In Vietnam, coworking space is going to develop strongly. According to CBRE Vietnam from 2017 to the end of the first quarter of 2018, the number of coworking space business units increased from 17 to 40 firms, the total area of ​​about 30,000 sqm, and this number might reach 90,000 sqm this year.

Besides the famous names such as Regus, Toong and Up, 2018 promises to be a great year for the Vietnamese market with the participation of new units NakedHub, CoGo and WeWork… are also planning to penetrate the Vietnamese market in the near future. Wework successfully acquired a large coworking space in China is NakedHUB (which owns two coworking spaces in Hanoi and Ho Chi Minh City)

Among them, the newbie CoGo has just officially entered the market in June but has expressed great ambition in this field with the first two large centers with a total area more than 5,500 sqm. This August, the 3^rd centre will be operated at Ho Guom Plaza bringing the total area to over 7,000 sqm.

By the end of 2018 CoGo will have 5 centers with a total area more than 12,000 sqm. Just entering the market, CoGo creates a competitive edge by committing to a minimum annual budget of VND5 billion to support the start-up community through a policy of sponsoring 200 free slots (respectively 10% of total CoGo positions) for startups.

Another advantage that many of the coworking space models in Vietnam do not have is CoGo has reached the average floor area of ​​larger buildings in Grade A and B ranges from 2,000 sqm to 3,000 sqm accurate international coworking space standards.

What makes the coworking model so attractive?

Not only for startups or freelancers but also big names such as Microsoft, Intel, Dell, Deutsche Bank, and General Electric also chose to work in coworking space.

Recently, coworking space customer range is changing rapidly. For the past few years, usually customers are those groups smaller than 20 people and small companies, but nowadays, the segment is changing dramatically. By the end of June, customers of large companies, big corporations accounted for more than 30% of Wework's revenue. In June, Facebook asked Wework to hire a few thousand jobs for its employees.

According to experts, this model of office has the advantage of inspiring employees to work more comfortably in open space, thinking and concentration. It is important and important that they find a balance between work and life.

According to the online survey of Deskmag, the online magazine for the general model of work, 62% said that the work was improved significantly, 71% found more creative, 68% thought that more focused and 64% The ability to complete tasks on time.

In addition, because co-working space is an open space, it is "filled" by people working in multiple occupations in many different fields. Therefore, this is an opportunity for employees to expand the relationship. An environment conducive to turning "friends" into customers, partners or investors.

As we can say, the co-working model is a trend that is growing and is expected to gradually replace the traditional office model as the utility and efficiency of this model gives the business. and for the user.

Nhật Minh

Theo Trí thức trẻ

Nguồn báo : cafef.vn